Documents from 2013
Use, but pay? Factors affecting the adoption of news websites among young adults, Julian Koegel
Actors & athletes on trial: A Textual analysis of two scandals in the 1920s, Melissa Lopes
A case study of religious engagement online: how Malaysian Muslim students access Islamic information, Mohd Mahadi
Celebrity Endorsements in Print and Twitter: Comparing Brand Name Memorability and Credibility, Lauren Palmieri
The Power of Lyrical Protest: Examining the Rhetorical Function of Protest Songs in the 2000s, Mary Elizabeth Quirk Cort
Volunteer communication and media richness: Recruiting, communicating with, and retaining volunteers, Elizabeth Roach
User Preferences for Accessing Online Content through Desktop, Laptop, and Handheld Devices, Abel B. Rondon Lopez
A Content Analysis of Advertisements in The Fra and Craftsman Magazines, 1908-1916, Kathryn Runyan
Persuasion in Antiquity: A Content Analysis of Ptahhotep’s Maxims and Lao Tzŭ’s Tao Te Ching, Joel Skelton
Documents from 2012
Getting attention for a ceramic art exhibition: A Case study of a nonprofit’s promotional campaign, Steven Bodnar
A Case study of Edwin Howard Armstrong's public relations campaign for fm, Jessica Francis
Facebook and print magazines: A Study on the benefits of single- and cross-media advertising, Amanda Kelley
Credibility on cable news: An Examination of the factors that establish credibility in newscasters, Jonathan Mertel
The Relationship between cross-media usage and brand recall in advertisements: A Test of customer engagement with print and digital magazine advertisements, Gabriela Sosa Lamarche
Documents from 2011
Reading on the internet: The Presentation of online news articles and its relationship to reader’s recall and comprehension, Kristen Curtze
Consumers' self-image response to gender portrayal in advertising images, Rebecca Delaney
Athletes who tweet: Differences in audience perceived credibility between journalists and athlete's twitter accounts, Christine Foster
Family communication patterns and African-American adolescent females’ self-reported use of condoms, Natasha Hibbert
Digital media in education: Expanding the technology acceptance model, Heidi Huntington
Are new media credible? A Multidimensional approach to measuring news consumers’ credibility and bias perceptions and the frequency of news consumption, Bonnie McCracken
Exemplar versus base rate information messages: Effect on African-Americans’ intentions toward signing a donor card, Aisha O’Mally
Visual and textual appeals in banner advertising: A Content analysis, Louis Perez
Parasocial relationships and social media usage, Christine Phelps
The Relationship between self-reported strength of parasocial interaction and perception of world stability, Rachel Provenzano
Differences in aggression as a relationship between sex and levels of video game playing, Kunal Puri
Culturally sensitive document design for an Eastern Asia audience: Comprehension and preference, Merridith Smith
War letters: A Thematic approach and comparison of military letters from World War II and the Vietnam War, Jeanne Yamonaco
Documents from 2010
International news coverage online as presented by three news agencies, Molly Ambrogi-Yanson
Psychographic factors and prospective students’ use of interactive features on admissions websites of institutes of higher education, Nicholas Cheong
Online social network member attitude toward online advertising formats, Shirley Cox
Predicting someone's true identity: Linguistic norms and cues in online personal advertisements, Lindsay Elliott
Marketing special academic events to college professors and students, Julie Johnson
In search of local news, Tina Marsh
New findings for contemporary marketing to Black men: A Content analysis of alcoholic beverage ad appeals from Ebony and GQ magazines, Joshua Jedidiah Myers
Beginning, persisting, and ceasing to play: A Stage uses and gratifications approach to multiplayer video games, Matthew Shand
Did Facebook absorb freewill?, Jason Soon
Documents from 2009
Effect of the internet on reading fiction books for enjoyment and potential interest in the integration of the two media, Jessica S. Cole
Big-screen aftershock: How 9/11 changed Hollywood’s Middle Eastern characters, Matthew Dana
Adverse advertising: the impact advertisements have on webpage content retention, David P. Keppel
The relationship between hotel managers’ communication styles and subordinate employee attitudes and personal relationships, Tess Kittelberger
The State of media education implementation in Rochester, NY K-12 Schools, Lydia S. Palmer
Assessing the occurrence and value of interactive features on admissions web sites: What students and admissions professionals say is most important, Katherine Robert
Evaluating the effect of peer feedback on the quality of online discourse, Timothy D. Wells
Documents from 2008
Spiral of silence and the Iraq war, Jessica Drake
Mobile phones as a social medium for the deaf: a uses and gratifications study, Katelyn D. Ecker
Perceptions of advertising in online social networks: In-depth interviews, Zeljka Hadija
Internet dependency, motivations for internet use and their effect on work productivity: the 21st century addiction, Megan L. Hilts
Differences in self-reported perceptions of privacy between online social and commercial networking users, Jessie Hughes
The visual analysis of heterogeneous sex role interactions: a content analysis of popular music videos, Deanna Niccole Kimbrel
English language and culture cues found in advertisements in selected print publications for deaf and hard of hearing people, Cindy Kay McAllister
Cancer rumor effects on sense making, Nicole M. Robinson
Effects of local-market radio ownership concentration on radio localism, the public interest, and listener opinions and use of local radio, Michael J. Saffran
A content analysis of black female athletes and white female athletes in sports magazines, Amanda N. Wade
Perceptions of privacy on Facebook, Elizabeth A. Warfel
Communication strategies of successful coaches: a content analysis of books by coaches about coaching, Fredyne Yust
Documents from 2007
Uncovering local history: 16mm TV news film remaining in U.S. television stations, Rob Jason Fain
Framing the culture wars: a content analysis of news media coverage of the Mapplethorpe and Brooklyn Museum art controversies, Amy Holowczenko
Cosmetic surgery & reality television: the relationship between college students' viewing of cosmetic surgery on reality television and self-reported attitudes toward cosmetic surgery, Elizabeth Reeves O'Connor
Emphasizing the user in the usability study: Investigating activity theory and website navigation, Heidi Trost
Documents from 2006
Search optimization techniques in the creation of an online store website, Anna Y. Boriskina
The phenomenon of cyberstalking on the RIT campus: Definitions, behaviors and normalization, Julia Phillips Dickinson
Influence of Teacher Immediacy on Student Evaluations of Teachers in American and Chinese Classrooms, Wenli Gao
Perspective by incongruity in visual advertising: Applying Kenneth Burke's theory to the Adbusters anti-consumerism campaign, Elizabeth B. Gorman
Putting the Community Back into Community Networks: A Content Analysis, Michael A. Horning
The Mainstream Press: Then and Now Has the Prominence of Sensational News Changed in 100 Years?, Kathleen Marchaesi
Differences in coverage of the Gulf Wars: New York Times v. Wall Street Journal, Rama Ramanan
The Effect of patient advocacy on cancer patients' fear and anxiety levels, Joan Clancy Vezelis
Documents from 2005
Realm of Possibilities: The Portrayal of Women in Futuristic Science Fiction Movies, Aru Basu
The Relationship Between Young Women's Large and Small Friendship Networks, Self-reported Preferences and the Influence of Popular Fashion Magazine Readership, Meghann E. Connor
Internet as a crisis management tool: the preparedness of company websites, Verda Duygun
An Investigation of Verbal Versus Visual Persuasive Elements in Travel and Gambling Pop-Up Advertisements, Elizabeth Karras
Political humor in late-night television: A Quantitative and qualitative examination of late-night talk show monologues, Eileen Shannon
What Prospective College Students Say Matters During the College Selection Process, Kari L. Steger
A Cross-National and Intermedia Study of U.S. and European Online Newspapers: the Depth and Breadth of International News Coverage, Yana Terukhova
Documents from 2004
The Deceit of internet hate speech: A Study of the narrative and visual methods used by hate groups on the Internet, Gina M. Albano
But what do they think it means? The Text/image relationship in informational communication, Nicole E. Bartell
Running Header: Video Game Product Placements, Christopher Cameron
Persuasion by association: A Content analysis of cigarette advertisements aimed at the youth market, Pamela L. Carmichael
Internal organizational communication during crisis situations: the effect of supportive messages on employee stress levels, Carin L. Kosmoski
Intellectual Property Law and Digitial Technology: Exploring Thrid-Person Perceptions and Copyright Infringement on the Internet, Janet P. Ofano
The east wing beat: The Changing role of first lady, Jacqueline M. Scheible
Perception of meaning and usage motivations of emoticons among Americans and Chinese users, Yujiao Wang
Running Head: Trademark Law and Keyword Advertising, Elizabeth Warner
Documents from 2003
Differences in Privacy Policies Among Commercial, Educational and Governmental Web Sites: A Cross-Sectional Content Analysis, Rashad Bayramov
A Content Analysis of the Portrayal of Men in Advertising: Gentlemen's Quarterly 1985-2000, Maryrose Mason
Students' self-reported preferences for print and online newspapers, Kristin Williams
Documents from 1994
Attitudes toward giving quality service: a comparison between Las Vegas & Windsor casino employees, Michael A. Altman
