Abstract
The present study used content analysis to examine advertisements appearing in Elbert Hubbard's The Fra and Gustav Stickley's The Craftsman magazines from 1908 through 1916. A total of 599 ads were analyzed to determine what type of advertisements dominated this period and to discover differences in the persuasive and informative appeals used by two creative forces in American business at the beginning of the 20th century, Elbert Hubbard and Gustav Stickley. The purpose of this study is to understand the advertising strategies appearing in The Craftsman and The Fra magazines.
Publication Date
12-18-2013
Document Type
Thesis
Student Type
Graduate
Degree Name
Communication and Media Technologies (MS)
Department, Program, or Center
Department of Communication (CLA)
Advisor
Bruce A. Austin
Advisor/Committee Member
Rudy Pugliese
Advisor/Committee Member
Steven Galbraith
Recommended Citation
Runyan, Kathryn, "A Content Analysis of Advertisements in The Fra and Craftsman Magazines, 1908-1916" (2013). Thesis. Rochester Institute of Technology. Accessed from
https://repository.rit.edu/theses/969
Campus
RIT – Main Campus
Plan Codes
COMMTCH-MS
Comments
Physical copy available from RIT's Wallace Library at HF6121.T7 R86 2013