Abstract
In the 2004 election, public perceptions of President George W. Bush and Democratic nominee John Kerry were shaped through a new medium: the Internet. A survey of 124 registered voters in Monroe County of New York State found a contingent of undecided voters to be significantly smaller than previously thought and that 4.5% of the sample reported being influenced by still imagery viewed on the Internet. Negative images had a greater influence on the respondents than positive images, although the source of the image played a significant role in determining whether an image was deemed positive or negative.
Library of Congress Subject Headings
Presidents--United States--Election--2004--Public opinion; Internet--Political aspects; Imagery (Psychology); Advertising, Political--United States
Publication Date
2-1-2008
Document Type
Thesis
Department, Program, or Center
Department of Communication (CLA)
Advisor
Pugliese, Rudy
Advisor/Committee Member
Sutton, Sean
Recommended Citation
Kunz, Joseph, "Political snapshots: the undecided voter’s perceptions of internet based imagery during the 2004 presidential election campaign" (2008). Thesis. Rochester Institute of Technology. Accessed from
https://repository.rit.edu/theses/3073
Campus
RIT – Main Campus
Comments
Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: JK526 2004 .K86 2008