Abstract

Typography is an essential subject that every visual communication design (VCD) student should learn to be a professional. The knowledge and skill of typography can be required in any type of VCD project such as in branding, interaction, or motion graphics design. In consequence, even when VCD students focus on specific fields, polishing their knowledge and skills of the subject can help them become thriving practitioners. This thesis aims to pique their interests in typography, which could help motivate them to self-study the subject, by illustrating the evolution of Garamond: a name of typeface that is descended from letters designed in the early sixteenth century.

The thesis investigates interactive installation as a new way of learning, particularly for those who are embracing the constantly developing digital technology. The proposed solution is to build a visual interface that demonstrates the evolution of Garamond in a timeline, and it involves multiple design methods: information design, graphic design, and interaction design.

Conceptually, the visual interface is exhibited in places such as museums, galleries, or at design conferences. Final deliverables of the project are both interactive and animated prototypes. Illustration and character design play an important role in the thesis as a means of efficient visualization of information.

Library of Congress Subject Headings

Garamond type--History--Interactive multimedia--Design; Type and type-founding--Interactive multimedia--Design

Publication Date

10-2018

Document Type

Thesis

Student Type

Graduate

Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CAD)

Advisor

Daniel DeLuna

Advisor/Committee Member

Nancy Ciolek

Advisor/Committee Member

Lorrie Frear

Campus

RIT – Main Campus

Plan Codes

VISCOM-MFA

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