Abstract
“Helios” is an advertisement for a futuristic electric vehicle that utilizes revolutionary materials and upcoming technologies to address some of the current shortcomings of electric vehicles both aesthetically and technologically. This project explores how to create an effective advertisement for an automobile. Factors affecting consumer behavior, barriers and motivations for purchase, brand strategy, and aesthetics as well as the design of the car itself were all considered. The process for creating and assessing the advertisement will be summarized and evaluated
Library of Congress Subject Headings
Advertising--Automobiles; Electric automobiles--Design and constructions; Electric automobiles--Marketing
Publication Date
5-20-2016
Document Type
Thesis
Student Type
Graduate
Degree Name
Visual Communication Design (MFA)
Department, Program, or Center
School of Design (CIAS)
Advisor
Daniel DeLuna
Advisor/Committee Member
Shaun Foster
Advisor/Committee Member
Chris Jackson
Recommended Citation
Le, Minh D., "Helios" (2016). Thesis. Rochester Institute of Technology. Accessed from
https://repository.rit.edu/theses/9102
Campus
RIT – Main Campus
Plan Codes
VISCOM-MFA
