Abstract

This project explores the transformative potential of typography in visual communication, focusing on how typographic treatments can shape and expand the perception of text. Centered on Sylvia Plath’s The Bell Jar, the research investigates how different typographic approaches – employing both analog and digital methods – can alter emotional impact, narrative significance, and universal accessibility. Through a systematic approach encompassing research, design decisions, and presentation, the study reveals how typography can transcend the literal meaning of words, enriching them with diverse emotional and visual interpretations. The project utilizes various formats, including posters, an accordion-style book, a stop-motion video, and interactive elements, to present findings and assess the effectiveness of typographic forms. Key insights into reading experiences, which highlight the temporal, subjective, and visual nature of text interpretation, inform design choices. The integration of analog textures and digital refinement offers a nuanced exploration of typographic expression, demonstrating typography’s capacity to convey complex meanings and engage viewers on a profound level. This research provides a foundation for further exploration into typography as an independent form of visual language.

Publication Date

8-5-2024

Document Type

Thesis

Student Type

Graduate

Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

Design, School of

College

College of Art and Design

Advisor

Mike Strobert

Advisor/Committee Member

Adam Smith

Campus

RIT – Main Campus

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