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Volume 7, Number 1 (2015)

Articles

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The Affect of Versioned Package Design on Various Demographics
Howard E. Vogl, Colleen L. Twomey, Kristen Dang, and Alexis B. Kelsey

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The Impact of Simulated Kraft Substrates on Consumer Attention at the Point of Sale
Rupert Andrew Hurley, Julie C. Rice, Gabrielle Conlon, Charles E. Tonkin, and Liam O'Hara

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Methods for Analyzing the Structure of Creases in Heat Sealed Paperboard Packages
Ville Leminen, Petri Mäkelä, Panu Tanninen, and Juha Varis

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An Eye-Tracking Methodology for Testing Consumer Preference of Display Trays in a Simulated Retail Environment
Erin Snyder, Rupert Andrew Hurley, Charles E. Tonkin, Kay Cooksey, and Julie C. Rice