Hui XuFollow

Abstract

This project presents solutions for Vignelli Center for Design Studies that address the question about the ineffective use of digital resources and lack of communications with users though the website. The results provide design solutions for both web and mobile users, aiming to improve the user experience and creatre an lasting impression on the audience.

This project creates a comprehensive branding strategy that enables the Vignelli Center to expand its reach and build a powerful connection to both existing and future audience. It also builds a consistent brand system across different platforms. Furthermore, this project demonstrates the importance of utilizing new information techniques and user-centered methodology for Vignelli Center to improve resources and allow for better access for the users. The final outcomes include designing a responsive website and mobile application for the Vignelli Center for Design Studies.

Library of Congress Subject Headings

Vignelli Center for Design Studies--Marketing; Branding (Marketing); Mobile apps--Development; Web sites--Design

Publication Date

12-13-2017

Document Type

Thesis

Student Type

Graduate

Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CIAS)

Advisor

Nancy A. Ciolek

Advisor/Committee Member

Chris Jackson

Advisor/Committee Member

R. Roger Remington

Campus

RIT – Main Campus

Plan Codes

VISCOM-MFA

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