Abstract

News-seeking behavior has been a matter of study for many years now. With the rise of the Internet, online news has become a news interest for scholars studying the news field. This research surveyed 73 Generation Y, 46 Generation X and 54 Baby Boomers members at the Rochester Institute of Technology to understand the differences between the three cohorts when it comes to online news readership using the social network Twitter and to learn the differences between the preferred devices each generation uses to read online news.

Publication Date

12-13-2013

Document Type

Thesis

Student Type

Graduate

Degree Name

Communication and Media Technologies (MS)

Department, Program, or Center

Department of Communication (CLA)

Advisor

Bruce Austin

Advisor/Committee Member

Brian Barry

Comments

Physical copy available from RIT's Wallace Library at PN4784.O62 C33 2013

Campus

RIT – Main Campus

Plan Codes

COMMTCH-MS

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