Abstract
Relaxing and finding inner balance is extremely important to those of us who live in a fast-paced, modern world. Zen has become more and more popular in different cultures and we can see the shadows of it in many of the products we interact with and use in daily life. It is being used in branding intentionally and unintentionally in some form but very few of these efforts are effective.
Through research and informational analysis, this thesis provides a simple way to understand Zen principles from psychological and aesthetic perspectives, and also identifies the similarities and differences between Modernism and Zen. A case study was also conducted on an experimental brand to explore the possibility of applying Zen principles to Brand Identity in Contemporary Graphic Design. A brand manual was created using the knowledge and findings gathered through research. The project integrates research, informational poster design, and brand identity design.
Library of Congress Subject Headings
Branding (Marketing)--Psychological aspects; Zen Buddhism; Commercial art--Philosophy
Publication Date
10-29-2016
Document Type
Thesis
Student Type
Graduate
Degree Name
Visual Communication Design (MFA)
Department, Program, or Center
School of Design (CIAS)
Advisor
Nancy Ciolek
Advisor/Committee Member
Lorrie Frear
Advisor/Committee Member
Carol Fillip
Recommended Citation
Zheng, Yun, "Zen Design: Applying Zen Principles to Brand Identity in Contemporary Graphic Design" (2016). Thesis. Rochester Institute of Technology. Accessed from
https://repository.rit.edu/theses/9415
Campus
RIT – Main Campus
Plan Codes
VISCOM-MFA
Comments
Physical copy available from RIT's Wallace Library at HF5415.1255 .Z44 2016