Abstract

Graphic design and photography are both forms of visual communication although they are separate disciplines. This thesis will explore the potential benefits of applying useful approaches in photography and demonstrating their potential for solving graphic design problems. ... The main goal of this project is to outline the possibilities of bringing principles of photographic approaches into graphic design. This thesis attempts to help designers understand that two different disciplines can support each other to provide a wider range of opportunities. In addition, the thesis is designed to enlighten, challenge and inspire designers. To accomplish the thesis, the designer will research photographic principles and methods, including design processes, visual elements, and photographic techniques through literature, the Internet, and interviews with professional graphic designers and photographers. in order to define the parallel and unique situations between the two disciplines, experimentation and comparison between photographs and graphic design solutions will be used. This designer will organize information and plan a design methodology that includes comparison matrices, and the ideation of potential solutions through the use of mindmapping. The thesis process will also involve developing an evaluation method to satisfy the goals of this thesis. Adapting photographic approaches to the context of graphic design will be demonstrated through the development of a poster series for the American Kennel Club's 'Be a Responsible Owner' campaign.

Library of Congress Subject Headings

Posters--Technique; Photography, Artistic; Graphic arts

Publication Date

2006

Document Type

Thesis

Student Type

Graduate

Degree Name

Graphic Design (MFA)

Department, Program, or Center

School of Design (CIAS)

Advisor

Bruce Ian Meader

Advisor/Committee Member

Deborah Beardslee

Advisor/Committee Member

Willie Osterman

Comments

Physical copy available from RIT's Wallace Library at NC1810 .S34 2006

Campus

RIT – Main Campus

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