Abstract

Calligraphy in the Arabic language is an ancient form of communication and a method of documenting history. The Arabic script started in a very simple form with characters similar to each other. However, through the years, many developments have occurred within this form of communication. These developments were created by several artists and calligraphers, which resulted in generating a variety of styles of scripts with unique treatments.

Since the twentieth century, these traditional calligraphic styles have started to lose their importance, and the use of modern Arabic calligraphy is becoming more dominant, especially in the fields of modern design such as graphic design. However, traditional Arabic calligraphy still has a noticeable impact on modern Arabic designs.

This thesis introduces a new way of understanding the influence of traditional Arabic calligraphy on modern Arabic calligraphic-based logo designs. The process is accomplished by explaining and substantiating these influences in a step-by-step study applied on six selected Arabic calligraphic-based logos. As a conclusion, the study confirms a strong influence of traditional Arabic calligraphy on modern Arabic calligraphic-based logo designs.

Library of Congress Subject Headings

Calligraphy, Arabic; Graphic design (Typography)--Arab countries; Logos (Symbols)--Arab countries

Publication Date

8-1-2013

Document Type

Thesis

Student Type

Graduate

Degree Name

Graphic Design (MFA)

Department, Program, or Center

School of Design (CIAS)

Advisor

Nancy A. Ciolek

Advisor/Committee Member

Bruce Ian Meader

Advisor/Committee Member

Joyce Hertzon

Comments

Physical copy available from RIT's Wallace Library at NK3636.5 .A54 2013

Campus

RIT – Main Campus

Plan Codes

VISCOM-MFA

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