Abstract
This study has evaluated the adaptability of the Frequent Guest Program of the U.S. lodging industry to four sample hotels in Seoul, Korea, which are looking for competitive strategies to satisfy business travelers. The evaluation was done to produce qualitative insight into the program to help determine whether or not a hotel should commit its money to the Frequent Guest Program's implementation and operation. The evaluation showed that the program is fairly adaptable to all hotels in the sample. And for one sample hotel, the program is evaluated to contribute solidly to the realization of its purpose.
Library of Congress Subject Headings
Hotels--Korea--Rates; Hotel management--Korea--Research
Publication Date
1993
Document Type
Thesis
Department, Program, or Center
School of Food, Hotel and Tourism Management (CAST)
Advisor
Marecki, Richard
Advisor/Committee Member
Donoy, Francis
Recommended Citation
Kim, Seakyoung, "Multi-attribute utility test of U.S. frequent guest programs with applications to the Korean lodging industry" (1993). Thesis. Rochester Institute of Technology. Accessed from
https://repository.rit.edu/theses/7432
Campus
RIT – Main Campus
Comments
Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: TX911.3.R3K55 1993