Abstract

In the past, most of the meetings and conventions were held in convention centers in the luxury hotels in Bangkok because Thailand had no independent convention centers or facilities that offered the same range of services as the hotels. The Thai government decided to construct a convention center named "The Queen Sirikit National Convention Center" (QSNCC) when Thailand got approval from the World Bank committees in 1989 to be the host in holding the World Bank and the International Mutual Fund meeting in October, 1991. The purpose of the QSNCC is currently to encourage the growth of the meetings and convention industry in Thailand. The QSNCC named after Her Majesty the Queen of Thailand, is a fitting monument to celebrate her auspicious 60th birthday which falls on August 12, 1992. After considering the services and facilities of the QSNCC and the competitors which are the Bangkok Convention Center owned and located in the Central Plaza Hotel and the Grand Ballroom owned and located in the Shangri - La Hotel, the problems of the QSNCC are 1 . Size and facilities are limited to the World Bank committee. 2. Ceiling height in building C and D is too low to hold an exhibition. 3. Catering service is limited to less than 1,000 participants. 4. Too few breakout sessions are available. 5. Convention service managers are not provided. 6. Price is high when compared to competitors. 7. No hotel space is available. 8. Terms of management contract is too short. Therefore, the QSNCC should be changed in various ways to encourage potential customers to come and use the QSNCC.

Library of Congress Subject Headings

Convention facilities--Thailand--Designs and plans; Convention facilities--Thailand; Hospitality industry--Thailand

Publication Date

1992

Document Type

Thesis

Department, Program, or Center

School of Food, Hotel and Tourism Management (CAST)

Advisor

Stockham, Edward

Advisor/Committee Member

Steffens, Edward

Comments

Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: TX911.2.P653 1992

Campus

RIT – Main Campus

Download

Share

COinS