Abstract
A customer satisfaction survey was developed from six focus groups sessions. The areas identified for analysis included price, quality, stock available, variety, and customer service. Analysis of the survey indicated that the price was the most sensitive issue. Quality of food rated well while there was some dissatisfaction with our variety of entrees, grill items, and soups. The amount of food in stock was satisfactory. Customer service ratings were high. This instrument can be used again to identify incremental changes in satisfaction levels as perceived by the customer.
Library of Congress Subject Headings
Bausch & Lomb Optical Company; Customer relations; Food service management; Consumer satisfaction
Publication Date
1993
Document Type
Thesis
Department, Program, or Center
School of Food, Hotel and Tourism Management (CAST)
Advisor
Marecki, Richard
Recommended Citation
McQueen, Richard, "Bausch & Lomb food service: An analysis of an independent business and food service industry from the customers perspective" (1993). Thesis. Rochester Institute of Technology. Accessed from
https://repository.rit.edu/theses/7113
Campus
RIT – Main Campus
Comments
Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: TX911.3.C8 M397 1993