Anthony V. Mannino Foundation: comprehensive marketing strategy report

Author

Kequing Song
Benjamin Woelk
Scott Morabio
Tom Mathew
Zaw Myint Htoo

Abstract

Founded in 2009, the Anthony V. Mannino Foundation Inc. (AVM) undertook the genuine mission; to offer support young adults 18-26 and their families while they are undergoing their cancer treatment process. The Marketing Concepts team has performed a thorough marketing analysis and has provided AVM a set of tools that enables them to immediately implement an effective and efficient marketing strategy.

Publication Date

10-4-2011

Document Type

Master's Project

Student Type

Graduate

Department, Program, or Center

Marketing (SCB)

Advisor

Hair, Neil

Comments

Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works in February 2014.

Recommended Citation

Song, Kequing; Woelk, Benjamin; Morabio, Scott; Mathew, Tom; and Htoo, Zaw Myint, "Anthony V. Mannino Foundation: comprehensive marketing strategy report" (2011). Thesis. Rochester Institute of Technology. Accessed from
https://repository.rit.edu/theses/6544

Campus

RIT – Main Campus