Abstract
The goal of this thesis is to determine how to best design visual communications within the context of a social marketing campaign in order to most effectively reach the target audience. This study uses the promotion of breast feeding as content for a social marketing campaign.
Library of Congress Subject Headings
Social marketing; Graphic arts; Visual communication; Breastfeeding; Marketing
Publication Date
5-1-1999
Document Type
Thesis
Department, Program, or Center
School of Design (CIAS)
Advisor
Lachance, Patti
Advisor/Committee Member
Crawford, Kijana
Advisor/Committee Member
Berges, Barbara
Recommended Citation
Childs, Cynthia, "The Impact of graphic design on the target audience: Designing an effective social marketing campaign" (1999). Thesis. Rochester Institute of Technology. Accessed from
https://repository.rit.edu/theses/6184
Campus
RIT – Main Campus
COinS
Comments
Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: HF5415.122 .C49 1999