The synthesis of design with human behavior in everyday life is a designer's fate. Overall, designers have been seeking the most effective approaches to communicate with humans. As a designer, observing human behavior and finding relationships between patterns of human behavior and my current design field is the most significant concern. In my thesis project, I pointed out one of the human behaviors that has an immoral and careless aspect such as scribbling habits on public properties. Additionally, I tested how I could bring and spread this issue more effectively by utilizing computer graphic design discipline. "Bye-Bye Graffiti Vandalism" is a study of branding the campaign by using guerrilla marketing focused on outdoor building projection. The main purpose of this campaign is to gather more viewers' attention and is to raise awareness about scribbling habits on public properties.
Library of Congress Subject Headings
Vandalism--Prevention; Graffiti--Prevention; Advertising, Public service; Advertising, Outdoor; Commercial art; Computer graphics--Design
Department, Program, or Center
School of Design (CIAS)
Song, Jae Yeon, "Let’s go viral ! Bye-bye graffiti vandalism : Using outdoor building projection to secure attention about scribbling habits on public properties" (2011). Thesis. Rochester Institute of Technology. Accessed from
RIT – Main Campus