Rajat Khullar

Abstract

Graphic design solutions for promotional purposes pose a special challenge for designers who must not only make certain that the design is conceptually strong and engaging in itself, but also that it is successful in conveying the worth of a product, a brand, an organization or company to a diverse audience. Promotional design is all about presenting its subject in the most attractive manner possible in order to draw viewer attention to that which is being promoted. Such design solutions aim at creating a need or demand for a specific type of goods or services offered by a client. Alternatively they may be used as vehicles for self promotion in which case their aim is to showcase the capabilities and services of a firm or organization, or even an individual, as in the case of a artist's portfolio. Promotional design therefore requires careful planning and execution. It is imperative that the designer research a client's business, prevailing market trends, and the cultural background of target audiences before embarking on the task of creating a worthwhile design solution. Designers are also bound by the constraints of topicality, changing viewer needs and perceptions, and having to address a diversified audience. At the same time there is an abiding need for invention and innovation in the use of design materials, for design work is often developed amidst intense competition from rival firms. Hence designers are frequently required to think out of the box and look to unusual sources of inspiration in order to produce novel, eye-catching and memorable designs. In this exercise it becomes fruitful to explore design strategies from across mediums in order to come up with something new and exciting which might translate into a good and effective design solution. Print is a popular medium for promotional design. Graphic designers using the print format choose from amongst a wide variety of modes such as posters, fliers, brochures, packaging, stationary, magazines, catalogs or other publications. This thesis is an attempt to explore the possibilities of translating the design techniques of motion graphics into print in order to come up with a new idea for promotional design that incorporates an element of drama, and movement into a print artifact to make it more dynamic and captivating. It focuses upon Film Title Sequence design as a specific source of inspiration and seeks to trace lines of influence from title design that can be fruitfully incorporated into static print design.

Library of Congress Subject Headings

Commercial art--Themes, motives; Motion pictures--Titling; Advertising

Publication Date

3-1-2008

Document Type

Thesis

Department, Program, or Center

School of Design (CIAS)

Advisor

Clifford, Ryan

Advisor/Committee Member

Bockwoldt, Johannes

Comments

Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: NC997 .K48 2008

Campus

RIT – Main Campus

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