Abstract
Explores how visual elements, such as ancient symbols and characters, have been used in visual communication across both Chinese and Western cultures. Analyzes existing cross-cultural packaging design examples. Compares packaging from a USA-based food company with a Taiwan-based food company in order to explore whether or not the design decisions communicate with ethnic audiences who are not familiar with these food products.
Library of Congress Subject Headings
Cereals, Prepared--Packaging; Intercultural communication; East and West
Publication Date
5-1-1999
Document Type
Thesis
Department, Program, or Center
School of Design (CIAS)
Advisor
Chou, Cathy
Advisor/Committee Member
Klinkon, Heinz
Advisor/Committee Member
Ciolek, Nancy
Recommended Citation
Tsao, Chia-Wen, "Cross-Cultural visual communication" (1999). Thesis. Rochester Institute of Technology. Accessed from
https://repository.rit.edu/theses/6067
Campus
RIT – Main Campus
COinS
Comments
Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: TP374 .T74 1999