Identity type appropriateness analysis based upon William Cavino's classification system for symbols and logos: Verbal symbols

Author

Stewart Brett DeBoer

Abstract

This analysis has led me to believe that an appropriate style of identity mark for LVA-LC should fall within the realm of either a verbal symbol or that of a figurative mark. The potential competition and co-existence with a second identity mark is the primary reason for focusing my attention further within those areas. A strictly typographic treatment seems to be the most appropriate format for communication, clarity, and identity.

Library of Congress Subject Headings

Industrial design coordination--Specimens; Literacy programs--Posters; Literacy Volunteers of America-Livingston County

Publication Date

6-1-1989

Document Type

Thesis

Department, Program, or Center

School of Art (CIAS)

Advisor

Remington, Roger

Advisor/Committee Member

Zakia, Richard

Advisor/Committee Member

Keough, Robert

Comments

Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: T324 .D426 1989

Recommended Citation

DeBoer, Stewart Brett, "Identity type appropriateness analysis based upon William Cavino's classification system for symbols and logos: Verbal symbols" (1989). Thesis. Rochester Institute of Technology. Accessed from
https://repository.rit.edu/theses/5659

Campus

RIT – Main Campus