Abstract
Neuroarchitecture merges neuroscience and architecture, examining how built environments affect our emotions, behaviors, and overall well-being. One of the principles of this interdisciplinary topic focuses on Color psychology, which explores the profound influence of colors on human emotions, behaviors, and cognitive responses. In the built environment, the strategic use of color extends beyond aesthetics, shaping user experiences, functionality, and psychological well-being. This thesis explores the interplay between color psychology and architectural design, highlighting how color choices influence mood, productivity, and social interactions within spaces. The main focus will examine the relationship between colors and equal causation in psychological effects. The spaces found in libraries have evolved through the use of warm versus cool tones, the psychological impacts of neutral palettes, and the influence of cultural and personal associations on color perception. By analyzing case studies and empirical research, this study shows how color interventions in residential, commercial, and institutional environments can improve spatial dynamics, support mental health, and serve specific purposes such as relaxation, creativity, productivity, or concentration. The findings aim to give architects, interior designers, and urban planners evidence-based guidelines for incorporating color psychology into design practices, creating environments that meet human psychological needs.
Publication Date
5-6-2026
Document Type
Thesis
Student Type
Graduate
Degree Name
Architecture (M.Arch.)
Department, Program, or Center
Architecture, Department of
College
Golisano Institute for Sustainability
Advisor
Alissa de Wit-Paul
Recommended Citation
Morgan, Jean, "Neuroarchitecture: color psychology and its impact on the built environment" (2026). Thesis. Rochester Institute of Technology. Accessed from
https://repository.rit.edu/theses/12662
Campus
RIT – Main Campus
