Abstract

The project titled ‘ECOVIZ’ investigates the potential of motion-based visualization to transform the way environmental data is understood and emotionally experienced. Through an interactive visual system that merges 3D motion design with environmental datasets, the project explores how abstract ecological information can be translated into intuitive and immersive experiences. ECOVIZ examines the ways in which data visualization, when paired with motion, depth, and spatial interaction, can foster a deeper and more meaningful engagement with climate-related information, bridging the gap between scientific data and public comprehension. ‘ECOVIZ’ transforms environmental statistics into dynamic, visually expressive forms that mirror the rhythms, fluctuations, and instabilities of the natural world. By framing data through motion and sensory engagement, the project makes environmental issues more accessible and personally relevant. This experiential approach goes beyond simply presenting numbers; it encourages viewers to interpret ecological information through movement, metaphor, and visual symbolism. In doing so, ECOVIZ prompts audiences to reflect on the urgency, fragility, and interconnectedness of environmental systems. The ultimate objective of ‘ECOVIZ’ is to promote a heightened awareness of environmental change and inspire a more informed and emotionally resonant understanding of ecological issues. Through its fusion of motion graphics, visual communication, and interactive design, the project aims to foster curiosity, contemplation, and action, motivating individuals to approach environmental data with greater sensitivity, intention, and responsibility.

Publication Date

11-19-2025

Document Type

Thesis

Student Type

Graduate

Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

Design, School of

College

College of Art and Design

Advisor

Mike Strobert

Advisor/Committee Member

Daniel DeLuna

Campus

RIT – Main Campus

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