Abstract

This thesis explores how bold and unconventional architectural designs are first rejected and later embraced by the public. Through a comparative study of the Sydney Opera House, the Louvre Pyramid, and the Walt Disney Concert Hall, it examines how public opinion shifts over time. Using media reports, interviews, and public comments, the study tracks emotional responses (positive, neutral, or negative) assigned a score to measure change over the years. The research applies Everett Rogers’ Diffusion of Innovation Theory to explain this shift in five stages: knowledge, persuasion, decision, implementation, and confirmation. Each building faced early backlash, but eventually became a cultural icon. The thesis shows that public resistance to new ideas is common, but with time, understanding, and use, these designs can inspire pride and reshape how we experience architecture. It offers insight into how creativity, even when controversial, can lead to lasting social and cultural value.

Library of Congress Subject Headings

Architecture, Modern--20th century; Architecture, Modern--21st century; Architecture and society

Publication Date

7-2025

Document Type

Thesis

Student Type

Graduate

Degree Name

Architecture (M.Arch.)

Department, Program, or Center

Architecture, Department of

College

Golisano Institute for Sustainability

Advisor

None provided

Campus

RIT – Main Campus

Plan Codes

ARCH-MARCH

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