Abstract

The project titled ‘SOLD OUT’ investigates the profound implications of digital data privacy through a multifaceted multimedia campaign designed to expose and critique the commodification of human information. The campaign explores how contemporary data collection practices have transformed individuals into mere products, bought, sold, and traded without their consent. The project employs a combination of analog and digital mediums to present an engaging and provocative narrative that challenges viewers to confront the stark reality of data privacy in the modern age. ‘SOLD OUT’ transforms abstract privacy concerns into tangible and relatable experiences by linking them to common daily activities and interactions. This approach not only clarifies the often intangible nature of data privacy but also underscores its personal relevance to the audience. The project goes beyond merely illustrating the ramifications of uncontrolled data collection; it actively engages viewers to reflect on and question the implications of these practices. By doing so, ‘SOLD OUT’ aims to provoke meaningful discourse and inspire proactive measures among its audience. The ultimate objective of ‘SOLD OUT’ is to heighten awareness about the ongoing challenges of digital privacy. It seeks to encourage a more informed and critical examination of how personal data is managed and protected in the digital era. Through its multifaceted approach, the campaign aspires to foster a deeper understanding and greater vigilance regarding data privacy issues, prompting viewers to advocate for more ethical and transparent data practices.

Publication Date

8-16-2024

Document Type

Thesis

Student Type

Graduate

Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

Visual Communications Studies

College

College of Art and Design

Advisor

Mike Strobert

Advisor/Committee Member

Adam Smith

Campus

RIT – Main Campus

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