Abstract

BHASHA is an interactive online platform that focuses on the linguistic diversity of India, specifically targeting languages from the Nagari (Hindi, Gujarati, Bengali) and Dravidian (Tamil) families. The name "BHASHA," meaning "language" in many Indian dialects, reflects the platform's inclusive approach to language learning. BHASHA addresses the challenge of learning complex scripts by offering an engaging experience that showcases the unique beauty and distinctiveness of Indian language typography, characters, type anatomy, and writing systems. By combining technology, design, and linguistics, the platform provides a user-centric solution for individuals and typographers interested in learning Indian languages by making these complex scripts more accessible and enjoyable to learn. With its interactive features, BHASHA enables users to explore Indian languages deeply, fostering a deeper understanding and appreciation of India's linguistic diversity and cultural heritage. By making language learning dynamic and immersive, the platform breaks down barriers and encourages meaningful engagement with Indian languages. BHASHA's approach contributes to preserving and promoting Indian languages in the digital age, offering a valuable resource for language enthusiasts, students, and professionals. Through its innovative design and comprehensive content, BHASHA aims to inspire a new generation of learners to embrace and explore the rich tapestry of Indian languages.

Publication Date

8-12-2024

Document Type

Thesis

Student Type

Graduate

Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

Visual Communications Studies

College

College of Art and Design

Advisor

Mike Strobert

Advisor/Committee Member

Adam Smith

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Thesis_MarketingVideo_Charmy_Patel.mp4 (57335 kB)

Campus

RIT – Main Campus

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