Abstract

This project examines the pervasive negative impacts of social media through the lens of 3D abstract motion in Virtual Vortex. While social media offers unparalleled convenience and connectivity, it also brings significant, often hidden, adverse effects on psychosocial health, personal privacy, and relationships. These consequences, although intangible, have profound implications that necessitate deeper scrutiny. In Virtual Vortex, I translate these abstract issues into concrete visuals, using 3D animation to make the invisible visible. By employing Cinema 4D (C4D) dynamics and mograph, I create a narrative where a yellow ball represents individuals, and various forms of social media icons symbolize the platforms. The interaction between these elements visually illustrates the influence of social media, highlighting six distinct negative impacts such as privacy erosion, dependency, and self-image distortion. The project explores how visual communication design principles, combined with animation techniques, can effectively depict these complex issues, prompting viewers to engage in a more critical reflection on the role of social media in their lives. The aim is not merely to present a visual experience but to spark awareness and dialogue about the hidden dimensions of our digital interactions. By critically analyzing the visual metaphors and their underlying messages, this project serves as both a creative exploration and a social commentary on the true costs of our digital connectivity. Virtual Vortex challenges the audience to confront the often-overlooked consequences of social media, fostering a more mindful and informed engagement with these pervasive platforms.

Publication Date

8-12-2024

Document Type

Thesis

Student Type

Graduate

Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

Design, School of

College

College of Art and Design

Advisor

Mike Strobert

Advisor/Committee Member

Adam Smith

Campus

RIT – Main Campus

Download

Share

COinS