Abstract

This study explores the impact of Artificial Intelligence (AI) on small and medium-sized tech enterprises (SMEs), namely the extent to which these SMEs are investing in AI technologies, and how that will impact the organizational structure of those SMEs. While most of Kosovo’s tech SMEs have started to engage with AI to some extent, the demand for such services is much lower compared to global levels. This study identifies investment strategies prominent in SMEs, as well as their initiative to internal restructuring instead of hiring. Through a mix of qualitative and quantitative data, this study generates relevant insights from employees and employers of the tech sector, drawing a comparison between the two regarding AI adoption benefits and concerns. The study highlights anticipated job role expansions in AI-related fields and contractions in certain traditional tech roles. From these findings, recommendations to SMEs, tech employees, students, educational organizations, and innovation hubs are derived to ensure a smooth integration of such technologies and minimize job displacement. The findings of this study can fill a critical research gap for AI adoption concerning companies in Kosovo and can serve as a foundation for future research in related contexts

Publication Date

7-2024

Document Type

Senior Project

Student Type

Undergraduate

Advisor

Venera Demukaj

Campus

RIT Kosovo

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