Abstract

This capstone project examines the perspective of Generation Z in Kosovo toward work-life balance by specifically looking at their preferences regarding flexibility, remote work, and the compromise of work-life balance with other work-related factors. People who are born between 1996 and 2010 belong to the Generation Z cohort, which is characterized by profound digital savviness, mental health awareness, preference for flexibility in workplace, and strong desire to balance work and personal life. The data for analyzing the Gen Z’s perspectives on life work-balance is collected through an online survey (n=174) and two focus group discussions. Global reports and existing research are used as secondary data, which assisted in creating the research framework for the primary data collection. The findings from this study highlight Generation Z’s importance of work-life balance, with an emphasized need for flexible working hours. Despite being digital natives, members of this cohort in Kosovo prefer a hybrid work model, with more days working in-person and less days working online. Work-life balance, career advancement, and salary are the top three factors Kosovar Gen Z consider when choosing a job. However, the majority of Gen Z are willing to sacrifice work-life balance when offer more job security, higher salaries, and more professional fulfillment. However, there are differences based on gender, location, and working sector. The study is subject to certain limitations, including the likelihood of self-reporting bias inherent in convenience sampling for online surveys and a tendency to attract respondents who are more digitally savvy, potentially overlooking a segment of the Gen Z population in Kosovo. It is worth noting that future researchers could further examine the cultural factors on these preferences in Kosovo compared to other regions, and provide a more comprehensive understanding of the work-life dynamics of Kosovo’s Generation Z on a global scale.

Publication Date

7-2024

Document Type

Senior Project

Student Type

Undergraduate

Advisor

Venera Demukaj

Advisor/Committee Member

Albina Balidemaj

Advisor/Committee Member

Diellza Gashi

Campus

RIT Kosovo

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