Abstract

In the face of escalating environmental degradation, the oceans stand as a testament to the profound impact of human activity on the natural world. This abstract delves into the transformative potential of visual design in communicating the changes wrought by human actions upon the oceanic ecosystem, while concurrently fostering public engagement and awareness to drive conservation efforts. Visual design emerges as a dynamic medium for elucidating the multifaceted impacts of human intervention on ocean health. Through innovative techniques such as data visualization, infographic storytelling, and immersive digital experiences, designers can distill complex scientific findings into digestible narratives that vividly illustrate the extent of human-induced alterations to marine ecosystems. By visually juxtaposing pristine habitats with degraded environments, visual design effectively conveys the urgency of addressing issues such as pollution, overfishing, and habitat destruction, compelling viewers to confront the stark reality of oceanic decline. Moreover, visual design serves as a powerful conduit for publicizing ocean knowledge in a manner that captivates and educates audiences. By crafting visually stunning educational materials, interactive exhibits, and engaging social media campaigns, designers can spark curiosity and inspire individuals to delve deeper into the intricacies of ocean science and conservation. Through compelling visual storytelling, audiences are empowered to connect with the ocean on a personal level, fostering a sense of stewardship and instigating positive behavioral change. Ultimately, the convergence of visual design and ocean conservation holds immense promise in mobilizing collective action to protect marine ecosystems. By harnessing the communicative power of visual media to convey the gravity of human-induced changes to the ocean and disseminating ocean knowledge in an engaging and accessible manner, we can catalyze a global movement towards sustainable stewardship of our planet's most precious resource.

Library of Congress Subject Headings

Marine ecology--Interactive multimedia--Design; Marine pollution--Interactive multimedia--Design; Marine resources conservation--Interactive multimedia--Design

Publication Date

4-8-2024

Document Type

Thesis

Student Type

Graduate

Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

Design, School of

College

College of Art and Design

Advisor

Mike Strobert

Advisor/Committee Member

Adam Smith

Additional Files
Huang_Mengxuan_thesis supplemental files.mp4 (52592 kB)
Supplement

Campus

RIT – Main Campus

Plan Codes

VISCOM-MFA

Download

Additional files available below

Share

COinS