Abstract

The societal concern for maintaining a healthy lifestyle has endured the test of time, especially given the transformative impact of globalization, urbanization, and industrialization on dietary patterns. The evolution of eating habits, propelled by the modernization of societies, has ushered in unprecedented changes in the way people consume and engage with food. While modern diets offer unparalleled convenience and variety, they also introduce a plethora of industrially processed products, contributing to the inadvertent neglect of the intrinsic value of natural ingredients. This shift has, in turn, resulted in profound implications for human health, giving rise to an increase in chronic diseases and the emergence of sub-health groups. The profound impact of the modern diet is therefore two- fold. In response to these challenges, "mmm world" emerges as a brand aspiring to strike a delicate balance, retaining the positive attributes of modern diets that align with contemporary lifestyles, while concurrently underscoring the importance of reconnecting with the essence of ingredients and promoting a return to healthy eating. Through a visual language, the brand aims to convey the perception and concept of food, awakening users to the significance of food through their senses. Mmmworld explores user eating habits and profiles, meticulously analyzing the target group's lifestyle to create a dietary approach aligned with their living environment and habits, such as those related to school or work. Simultaneously, the brand designs a set of apps tailored to the users' habits, facilitating a quicker way to personalize their diet. The branding and UX/UI aim to provide users with a new eating experience, bringing the focus back to wholesome ingredients and enabling them to enjoy healthy, delicious, and convenient diets in their busy lives. This thesis scrutinizes the preexisting habits of the target group, exploring user needs from various perspectives to address the core question, "How to eat healthy and convenient?" This question is main point of the brand's mission.

Library of Congress Subject Headings

Natural foods--Interactive multimedia--Design; Quick and easy cooking--Interactive multimedia--Design; Subscription business; Branding (Marketing); User interfaces (Computer systems)--Design

Publication Date

12-13-2023

Document Type

Thesis

Student Type

Graduate

Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

Design, School of

College

College of Art and Design

Advisor

Adam Smith

Advisor/Committee Member

Mike Strobert

Campus

RIT – Main Campus

Plan Codes

VISCOM-MFA

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