Abstract

The contemporary beverage landscape is brimming with a plethora of choices, and among them, bubble tea stores have become highly popular among today's youth. For this generation, indulging in the delightful experience of bubble tea brings moments of happiness and contentment. Unlike coffee, bubble tea offers a remarkable variety of nearly a hundred flavors, derived from diverse ingredient combinations, allowing individuals to discover and embrace their unique style. Despite the current maturity of bubble tea shops, my role as a designer is dedicated to continuously enhancing the consumer experience. Thus, my primary focus lies in envisioning the future and exploring ways to craft an immersive consumer journey that leverages advanced technologies. Central to this endeavor is the unwavering commitment to elevate consumer joy and satisfaction. This paper serves as an exploration of my thesis design, as I present several open-ended 3D design proposals for the future of beverage experiences, with a specific emphasis on bubble tea shops. Through the incorporation of innovative design concepts, my ultimate goal is to revolutionize beverage consumption, elevating the joys of bubble tea to unparalleled heights and setting new benchmarks for immersive and enriching consumer enjoyment. By fostering an emotional connection between consumers and their cherished bubble tea experience, I seek to create an everlasting impact, redefining the very essence of pleasure and satisfaction in the realm of beverage consumption.

Library of Congress Subject Headings

Bubble tea--Interactive multimedia--Design; Tearooms--Technological innovations; Virtual reality--Design

Publication Date

7-24-2023

Document Type

Thesis

Student Type

Graduate

Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CAD)

Advisor

Mike Strobert

Advisor/Committee Member

Adam Smith

Campus

RIT – Main Campus

Plan Codes

VISCOM-MFA

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