Abstract

Anamorphic billboards, the incredibly eye-catching social media magnets one sees where a digital shoe seems to be breaking through the walls of a building or a hand is reaching out through the screens of Times Square into the streets of New York, are commonly seen in major urban environments. These displays, often used for marketing purposes selling the next hit video game or popular sneaker, are made by joining 2 angled screens at a 90 degree angle and utilize the concept of forced perspective to create the illusion of space and 3D visuals without the need for special glasses. However, this technique is often fairly limited in terms of its applications as the displays require a viewer to be looking at them from a very precise angle to experience the illusion. Any other view point yields a heavily warped image. As a result anamorphic billboards are often most successful from a distance as it limits the possible viewing angles of any spectator. The Nine Dot Problem, on the contrary, is an installation that uses 3D motion graphics and experience design to offer a solution into how one might bring these awe inspiring displays into a smaller more intimate setting. By utilizing black and white geometric visuals, and the simplicity in the shape of a cube, The Nine Dot Problem is able to maintain the integrity of the illusion even while the viewer is up close to the screens, effectively reducing the scale necessary for this technique to be viable in the field of design.

Library of Congress Subject Headings

Optical illusions; Three-dimensional display systems; Anamorphic art; Video installations (Art)

Publication Date

8-8-2023

Document Type

Thesis

Student Type

Graduate

Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CAD)

Advisor

Adam Smith

Advisor/Committee Member

Mike Strobert

Campus

RIT – Main Campus

Plan Codes

VISCOM-MFA

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