Abstract

The document is about the impact of targeted advertising on individuality and the loss of privacy. I describe my personal experience of being influenced by advertisements and how it led me to question my identity. I highlight how algorithms use personal information to categorize people and target them with specific ads, leading to a loss of privacy. I also argue that the internet has provided us with platforms to promote ourselves, but we lose our identity in the process of being boxed up and targeted by advertisements. I conclude by emphasizing the importance of recognizing and spreading awareness about the death of individuality we are experiencing in this day and age.

Library of Congress Subject Headings

Target marketing--Pictorial works; Mixed media sculpture--Themes, motives; Metal sculpture--Themes, motives; Consumer behavior--Psychological aspects; Privacy, Right of--Pictorial works

Publication Date

5-5-2023

Document Type

Thesis

Student Type

Graduate

Degree Name

Metals and Jewelry Design (MFA)

Department, Program, or Center

School of Art (CAD)

Advisor

Juan Carlos

Advisor/Committee Member

Leonard Urso

Advisor/Committee Member

John Asp

Campus

RIT – Main Campus

Plan Codes

METAL-MFA

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