This paper presents how augmented reality can facilitate the modern grocery shopping experience in a fast-paced environment. Grocery shopping customers are facing several problems. Firstly, filtering necessary information by eyes while shopping in grocery stores. Secondly, being distracted by overwhelming information leads to time-consuming deviation in an unfamiliar shopping environment. Thirdly, losing track of purchased food at home and buying the same ingredient repeatedly. Fourthly, neglecting ingredient lists that contain allergic or unhealthy food. To solve these problems, increase the efficiency of decision-making, and achieve shopping goals, this project aims to utilize augmented reality as the primary tool to complete a shopping list efficiently and demonstrate essential information end-to-end from navigation, comparing different products to the checkout stage. Augmented Reality (AR) applications have become more widely used in various aspects of lives worldwide. As it provides the ability to view the information in a three-dimensional space, users can understand complex concepts faster and more efficiently with highlighted animated information with readily available devices (e.g., smartphones, tablets) or futuristic wearable devices (e.g., HoloLens, Oculus). Usability testing, including online surveys and interviews, is planned to be conducted as the project's next step to evaluate the effectiveness and ease of use of this visual design solution. The demo video can be viewed at Imagine RIT via the following link https://designed.cad.rit.edu/vcdthesis/project/iq_great?preview_id=10053&preview=true

Library of Congress Subject Headings

Grocery shopping--Health aspects--Interactive multimedia--Design; Consumer behavior--Health aspects--Interactive multimedia--Design; Augmented reality--Design

Publication Date


Document Type


Student Type


Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CAD)


Mike Strobert

Advisor/Committee Member

Adam Smith

Advisor/Committee Member

Anne Jordan


RIT – Main Campus

Plan Codes