Abstract

Society struggles to have difficult conversations. Polite silence is often preferred to dredging up uncomfortable topics. This silence is deafening as the majority of Americans do not consider topics such as The American Sex Trafficking Crisis. In a post-pandemic world, how do we initiate difficult conversations in both digital forums and public domains? The Artemis Project seeks to visually explore this gap in conversation, undergoing an optical investigation of utilizing design and illustrative practices as tools for mass communication. This project conceptualizes the development and application of imagery to introduce a conversation, facilitating understanding and empathy. In short, The Artemis Project endeavors to assign a recognizable brand and aesthetic to a difficult conversation, developing a metaphor to provide language for consumers to equate to the conversation.

Library of Congress Subject Headings

Visual communication--Design; Human trafficking; Branding (Marketing)

Publication Date

12-15-2021

Document Type

Thesis

Student Type

Graduate

Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CAD)

Advisor

Adam Smith

Advisor/Committee Member

Mike Strobert

Campus

RIT – Main Campus

Plan Codes

VISCOM-MFA

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