Abstract

Generation Y, or more commonly known as Millennials (born from 1981-1996) seamlessly blend the digital realm with the physical world, as a result of adolescence in a time when technology was adopted early on (Dimock, 2019 & Fromm et al, 2013). Research shows that millennials want constant participation and interactivity to be personally engaged and that millennials are a largely influential, specifically with family members (Fromm et al, 2013 and Lu et al, 2013). Combining the Millennial generation's leverage with the topic of climate crisis there is opportunity for current and future generations to establish better habits early on. By creating a richer augmented reality experience along with an online magazine, future generations will become more knowledgeable and can build a positive impact linked to rethinking daily actions of consumption in relation to climate change. The scope of this thesis will investigate carbon emissions and how consumer choices are interrelated. Research included how to market to the Millennial generation, an investigation into why and how climate change is occurring, and what consumers can do to change their habits. Through visual design, I will explore augmented reality technology incorporated with an online magazine, callout graphics, and overlaying motion graphic animations. This solution will inform the audience to rethink daily actions and as a result, mend their consumption habits.

Library of Congress Subject Headings

Consumer behavior--Environmental aspects--Interactive multimedia--Design; Consumption (Economics)--Environmental aspects--Interactive multimedia--Design; Magazine design; Generation Y--Attitudes

Publication Date

Fall 2020

Document Type

Thesis

Student Type

Graduate

Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CAD)

Advisor

Mike Strobert

Advisor/Committee Member

Adam Smith

Campus

RIT – Main Campus

Plan Codes

VISCOM-MFA

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