Abstract
The purpose of this paper is to raise some very challenging questions about how to model new product development (NPD) issues in a computerized business simulation. Initially, we briefly review some of the key issues found in the NPD literature, framing each one as a question that challenges new product managers. The paper then addresses how a designer might model these questions in a strategy-oriented game that will include NPD elements. The overall purpose is to start an open forum whereby modelers could discuss and brainstorm contemporary business issues that warrant modeling into competitive business games.
Creative Commons License
This work is licensed under a Creative Commons Attribution-No Derivative Works 4.0 International License.
Publication Date
2002
Document Type
Article
Department, Program, or Center
Accounting (SCB)
Recommended Citation
Perotti, V. & Pray, T. (2002). New product development (NPD) simulations: Some challenging questions and tough modeling issues, Developments in Business Simulations & Experimental Learning, 29, 265-269.
Campus
RIT – Main Campus
Comments
Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works in February 2014.