Abstract
Sustainability that beats the competition is different from sustainability that does not. Some who care very much about sustainability may not care at all about business success. However, they should. If businesses were to see that competitive sustainability leads to financial success, they would take it up and abandon nonsustainable practices
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Publication Date
12-8-2022
Document Type
Article
Department, Program, or Center
Management Department
College
Saunders College of Business
Recommended Citation
Hull, C.E. Competitive Sustainability: The Intersection of Sustainability and Business Success. Sustainability 2022, 14, 16420. https://doi.org/10.3390/su142416420
Campus
RIT – Main Campus
Included in
Business Administration, Management, and Operations Commons, Entrepreneurial and Small Business Operations Commons, Environmental Studies Commons, Strategic Management Policy Commons, Technology and Innovation Commons
