Keywords
Kearse Awards
Summary
A celebrity endorser is a famous person who uses public recognition to recommend or co-present with a product in an ad (Stafford et al. 2003, p.1). The portrayal of professional athletes in magazines and on television has often been studied in the past. Research results indicate that athletes are frequently stereotyped according to gender and sport. This study is a content analysis of these athletes in a different role, as an endorser, specifically in a gender-neutral media, over a 40-year time span.
Date of Original
4-1-2005
Date of Digitization
December 2007
Broad Type
Article
Specific Type
Final Paper, Presentation
Original Item Location
1850/587
Specific Collection
COLA Papers
Notes
Note: imported from RIT’s Digital Media Library running on DSpace to the RIT Digital Institutional Repository in July 2025; Some links embedded into the PDF may not work
