Cycling as an alternative means of transport is encouraged in urban areas because of the societal and environmental benefits it brings to most cities. However, the conflicts between cyclists and motorists become more obvious in complex urban areas, which places cyclists in a dangerous situation- a higher chance to get involved in serious injuries. To analyze how the problem happens, this paper talks about the user research, environment and collisions analysis. Then, this paper presents survey procedure and results related to user demands for cycling safety. The visibility limitation was found to be the main reason for the conflicts. In terms of solutions, this paper introduces theoretical methods and existing products suggested to enhance cyclists’ visibility, and it proposes a visibility system which is designed with the consideration of Maslow's hierarchy of needs. The whole system makes cyclists conspicuous so as to reduce the collisions between cyclists and motorists.

Publication Date


Document Type


Student Type


Degree Name

Industrial Design (MFA)

Department, Program, or Center

School of Design (CAD)


Mindy Magyar

Advisor/Committee Member

Alex Lobos


RIT – Main Campus