The emergence of blogs as new marketing, communication and informative tool has led companies around the world to use them as an important part of their marketing strategy. It is important to note that very little research has been done on the extent of influence that blogs have for companies, and no research has been done in Kosovo regarding blogging or specifically corporate blogging. This thesis investigates how some companies in Kosovo do marketing, whether they are aware of corporate blogging, and what their future plans propose. Results suggest that using blogs as a tool in the marketing mix can be highly beneficial, but due to the low number of companies in Kosovo that use blogging, this study was inconclusive in providing significant results.

Publication Date


Document Type

Senior Project

Student Type



Venera Demukaj


RIT Kosovo