The cloud computing technology has made a tremendous impact on various types of business organizations by enabling fast, easy and cost effective use of information systems, and thus making it available to everyone. Respectively, the cloud computing would be most beneficial for small and medium organizations (SMEs). However, the Croatian SMEs are still reluctant in accepting the cloud computing technology and unleashing its full potential. This research study focuses on exploring how different determinants outlined in extended model of unified theory of acceptance and use of technology (UTAUT2) influence behavioral intention of decision makers within Croatian SME organizations to accept cloud computing technology. The research study revealed that proposed theoretical model could explain 46% of variance in behavioral intention of Croatian SME organizations to accept cloud computing technologies. In addition, the study revealed that determinants under investigation, performance expectancy (PE), effort expectancy (EE), social influence (SI) and price value (PV) are statistically significant predictors of behavioral intention. Therefore, the results of this study have implication both for Croatian SMEs and cloud computing providers as well as for the Croatian government as it will provide insight on how to align different strategies by using results from the study.

Publication Date


Document Type

Master's Project

Student Type


Degree Name

Service Leadership and Innovation (MS)

Department, Program, or Center

Department of Service Systems (CAST)


James Jacobs


RIT Croatia