Generation Y is entering into workforce and one of their needs in workplace is work life balance (Schulte, 2015). If employers want to retain them, they need to recognize it (Ingham, 2015). Different studies show, that flexibility has strong correlation with work life balance (Clark, 2000). Furthermore, literature review indicated that there is no sufficient data about Generation Y in Croatia. These indications showed the need for further research.

The purpose of this quantitative, survey method, study was to test whether work place flexibility, including factors of job content, time schedule and location, positively influences work life balance for Generation Y in Croatia. The primary research analyzes whether Generation Y in Croatia has work life balance and flexibility and whether correlation between the two exists. Sample (n=205) completed an online survey and results show that there is significant positive correlation between flexibility and work life balance for Generation Y in Croatia, r (205) = 0,36, p<.001. Furthermore, the result show, due to lack of flexibility, Generation Y in Croatia is not achieving work life balance. This is essential information and prerequisite for future organizations, if they desire to retain Generation Y in their workplace. In addition it is valuable to employers in Croatia to build their future employer brands and prepare their organizations for Generation Y.

Publication Date


Document Type

Master's Project

Student Type


Degree Name

Service Leadership and Innovation (MS)

Department, Program, or Center

Department of Service Systems (CAST)


Jennifer Matic


RIT Croatia