Rui Ma


Wayfinding is very important for travelers. One example is, communicative symbol systems used at international airports. Art museums also need to employ visual guidance to help people effectively navigate the space.This prototype project involved designing a universal wayfinding symbol system for art museums based on art movements and geographic regions. The objective of the project is to make wayfinding easier for international museum visitors using visual guidance.

The subject was selected through research and discussion with the thesis advisors. The refinements were made based on feedback from diverse audience of users and students at Imagine RIT.

The project has two main sections: Symbol System and Applications. The symbol system prototype includes eight grid-system-based symbols, which are Rome, Greece, Asia, Egypt, Painting, Ceramic, 17th Century art and 18th Century art. The Applications include museum stores products, activities at exhibitions, physical museum wall wayfinding, and E-map application designs on mobile devices. The purpose is to help people remember and recognize the symbol system. This project is intended to benefit international museum visitors.

Library of Congress Subject Headings

Art museum visitors--Services for; Museum techniques; Signs and signboards--Design; Communication in design

Publication Date


Document Type


Student Type


Degree Name

Visual Communication Design (MFA)

Department, Program, or Center

School of Design (CIAS)


Nancy Ciolek

Advisor/Committee Member

Bruce Ian Meader

Advisor/Committee Member

Lorrie Frear


Physical copy available from RIT's Wallace Library at N435 .M3 2015


RIT – Main Campus

Plan Codes