Abstract

The introduction of the tablet is changing the consumer magazine industry. This research investigates new and developing trends within digital publishing, specifically the addition of a digital edition published on the Apple iPad. The industry is currently lacking consensus regarding digital strategy to implement these editions. This research aims to identify any existing trends, or lack thereof, through survey and interview responses. Firstly, sample magazines were analyzed to determine topics for examination in a survey and subsequent interview. Secondly, a survey was designed and conducted. The survey sample consisted of creative management of consumer magazines currently offered in Apple Newsstand. Thirdly, a series of interview questions was sent out to willing participants.

Library of Congress Subject Headings

Electronic publishing--Research; Periodicals--Publishing--Research; iPad (Computer)--Programming--Research

Publication Date

6-2014

Document Type

Thesis

Student Type

Graduate

Department, Program, or Center

School of Media Sciences (CIAS)

Advisor

Barbara Birkett

Advisor/Committee Member

Patricia Sorce

Advisor/Committee Member

Christopher Bondy

Comments

Physical copy available from RIT's Wallace Library at Z286.E43 L39 2014

Campus

RIT – Main Campus

Plan Codes

PRNTMED-MS

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