This study identifies underlying factors which influence students to enroll in a hospitality management bachelor's degree program. It is an important study for educational institutions from the standpoint of recruitment and for the purpose of assessing student aspirations. This study focuses exclusively on the question: "Why do students seek enrollment into a bachelor's degree program in hospitality management?"

New York City College of Technology, 300 Jay Street, Brooklyn, New York is the sole institution surveyed in this study.

The findings of this study indicate that students seek such enrollment because they have come to believe that hospitality industry jobs are not only exciting and interesting, but also expanding, thereby providing opportunity for their personal growth. Additionally, the students have concluded that a bachelor's degree will provide a better foundation upon which to build their careers than other means of career training.

Library of Congress Subject Headings

Food service management--Study and teaching; Restaurant management--Study and teaching; Hotel management--Study and teaching; Motel management--Study and teaching; Tourism--Management--Study and teaching; College students--Attitudes

Publication Date


Document Type


Student Type


Degree Name

Service Management (MS)

Department, Program, or Center

Hospitality and Tourism Management (CAST)


James W. Jacobs Jr.

Advisor/Committee Member

Joan Johnson

Advisor/Committee Member

James Myers


"I, Terrance R. Dinan, prefer to be contacted each time a request for reproduction is made."

Physical copy available from RIT's Wallace Library at TX922.3.M27 D46 2006


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