Leke Zogaj


There are many problems and challenges confronting small consulting companies in Kosovo today. The major factors involved form the basis of the problem that is described in this proposal. The Kosovo market has its unique characteristics that local companies are having to face as well as general factors affecting companies all around the world. These factors are listed below a) General Factors, b) East Europe Factors, and c) Kosovo specific Factors: A) General Factors 1) Technology 2) Globalization 3) Innovations 4) Fast changing markets B) East Europe Factors 1) Post communist market 2) Privatization 3) Business Processes C) Kosovo Specific Factors 1) TAM-BAS Project 2) International aid agencies 3) The recently established regional free trade agreements 4) Economy Assessing these above factors, which directly affect the Kosovo market and its trends is the main object of analysis in this paper. These important factors are invfluencing current situations and possible changes of the Kosovo market and will influence business long term strategies. Market penetration for every industry, including Service Companies, is the most challenging and difficult task through all phases of the business life cycle. Moreover, branding and establishment of a respected company identity then needs to be done in order to create a market for its services. The establishment of consulting companies, after the war and their further evolvement in the Kosovo market, proving to be a difficult joruney. Consulting companies should develop market-oriented strategic planning as managerial process and multiple creative advertising techniques to the market with lower price than other companies in Kosovo.

Publication Date


Document Type

Master's Project

Student Type


Department, Program, or Center

Professional Studies (CMS)


Bowen, Brian


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American University in Kosovo