Jere Rentzel


The primary purpose of this study was to determine which instructional aids and services graphic arts teachers felt were needed to improve their programs and themselves, and to compare those desired aids and services to the ones currently being provided by A.B. Dick, Addressograph-Multigraph, DuPont, Eastman Kodak, and the 3M Company. The secondary purpose was to develop a publishable list of instructional aids and services for graphic arts teachers. The graphic arts teachers' needs were solicited through a survey form completed by Rochester, New York, area teachers and by those graphic arts teachers who attended a special interest session, "New Curriculum Materials for the Graphic Arts", at the American Industrial Arts Association's national convention at Louisville, Kentucky, April 7-10, 1970 The information describing the aids and services for two of the five participating companies was gathered through interviews at the same convention, through correspondence with two companies , and through an interview at the remaining company's home office. Besides the following lists that showed how the educators rated the aids and services in order of need, the study also provided general information .describing the history of both samples' uses of aids and services. Rochester Workshops and seminars for teachers Movies, student scholarships Aid to schools Periodicals Facility planning Slide shows Curriculum guides Sample materials Posters, recruiting aids, technical publications Trade show exhibits Convention Workshops and seminars for teachers Periodicals Movies Sample materials Technical publications Slide shows, posters, transparencies, curriculum guides, aid to schools Trade show exhibits Recruiting aids s Scholarships for students Facility planning The comparison of the aids and services the Industry, had available to the above lists of graphic arts teachers' needs indicated that the industry, represented by the five participating companies, had met the needs of the surveyed sample of secondary graphic arts teachers wherever it was practically feasible. It was believed that the graphic arts industry has been doing more for education recently than It had ever done. And this recent trend to market educational tools will continue. It was learned that the participating companies were interested in graphic arts education for several reasons. First, there was the desire to further develop and expand the graphic arts industry with qualified manpower; "second, to expand the graphic arts markets; and third, to aid in the training of students for the world of work. This study also included a description of all the aids and services provided by the five participating companies. (See appendix for this listing.) The quality of each aid and service could not be evaluated because of the number of aids and services involved. The aids and services collected for the study were categorized according to the following outline. I. AIDS II. SERVICES A. Movies A. Technical publications B. Slide shows B. Newsletters C. Filmstrips C. Workshops or seminars D. Transparencies D. Facility planning E. Curriculum guides E. Trade show exhibits F. Posters and charts F. Scholarships for students G. Material samples G. Miscellaneous services H. Miscellaneous The descriptions of the aids and services would be valuable to teachers of graphic arts or printing who are interested in knowing what aids and services are available for use in their classrooms.

Library of Congress Subject Headings

Teaching--Aids and devices; Graphic arts--Education

Publication Date


Document Type


Department, Program, or Center

School of Media Sciences (CIAS)


Siegfried, William


Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: T65.5.A8 R4


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