Visual communication is the key to maintaining any kind of corporate style. Companies rely on a variety of visual aids to communicate their image to the public. The desired image that each company has of themselves can be communicated to the public through a corporate signature, a logotype, symbols, typefaces and corporate col ors. All of these visual communicators help the public to identify the company, its sub sidiaries, its activities and its involvement with the public. Companies often have so many visual aids that they have to be outlined in a corporate style manual. A corporate style manual takes into consideration many areas, and depending on the size of the company (i.e., small, medium and large), these areas can be neatly mapped out and specified for reference. In other words, all of the areas of cor porate style a corporate signature, a logotype, symbols, typefaces and corporate col ors are clearly illustrated and spelled-out, so to speak, in the form of a manual that must be followed by all members of the company when representing their company, graphically or otherwise. Incorporated in this thesis project will not only be a more complete understanding of corporate style, but instructions and illustrations on how to create a corporate style manual, a chart showing the minimum requirements for small, medium and large companies, and a sample manual to be used as a reference for any company looking to create their own corporate style manual.

Library of Congress Subject Headings

Industrial design coordination--Handbooks, manuals, etc; Corporate image--Handbooks, manuals, etc; Trademarks--Handbooks, manuals, etc; Printing--Style manuals; Authorship--Style manuals

Publication Date


Document Type


Department, Program, or Center

School of Print Media (CIAS)


Provan, Archibald


Note: imported from RIT’s Digital Media Library running on DSpace to RIT Scholar Works. Physical copy available through RIT's The Wallace Library at: T342 .G468 1997


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